I stuck with the texting while driving theme, but I totally revamped my approach. I think the result is a hipper, more suitable attack at the 16-20 crowd. Comments are welcome!!
(single girl: mag ad
single boy: poster
2 girls: post card)
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5 comments:
way better, hits the young target audience.
Overall, I think they speak more to the target audience. I'm not sure that happy texters (I think I just made that word up) are the exact images to use. It's a little unclear exactly what the cause/effect is based on just from the images and the headlines. Unless, the cause is not texting while driving means happy texting, but I'm not sure that's what you're going for. I do like the design, though.
One thing I noticed- is the text in "make the choice" different sizes/ratios in each image? It looks like it might be stretched and/or scrunched in some. It probably would be better if they are consistent. Of course, I'm tired and my mind could just be playing tricks on me.
i agree with ck about the images, but i like the colors and the design -way more audience appropriate.
I'll to agree to disagree on the images. I used these to bring that human element into it (which was recommended during critique). I am trying to get the 16-20 year olds to say "that's me" when they first look at this. If I use pictures of sad or mad texters, what message is that sending and will it even draw the reader in? I think these images draw them in and then hits them with the whole point that while texting is fun, texting while driving is a no-no.
Chris, my comment wasn't suggesting that you should use sad or mad texters. My point was it's difficult to see that this is a campaign for texting while driving. Although, I can see where it would be difficult to find the right images of kids in a car on a joy ride or something like that without doing your own photo shoot.
You could always add another image to each one with a car crash in the background or something. That might not be the right solution, but my point is that, for me, it's a long walk to get to texting while driving is bad from the headlines and the images. Maybe you need a headline (rather than the small tagline at the end) that speaks to the concept as opposed to an additional image.
I like the tire tread mark, though. Nice touch.
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